Agkiya
Establishing Market Credibility Through a Strategic Website Overhaul
01 ABOUT
Agkiya, a consulting brand under SMB 360 Group, specializes in AI-powered, IoT-enabled, and business-aligned digital transformation solutions. Rooted in sustainable innovation, the firm partners with enterprises to deliver measurable, future-ready outcomes. However, its digital identity was not reflecting this expertise.
02 Challenge
As a rising player in the digital consulting space, Agkiya faced a credibility gap due to its underwhelming website. The core issues were:
- Outdated UI/UX that weakened brand authority.
- Fragmented content hierarchy, making navigation difficult.
- No conversion pathways or lead-capture mechanisms.
- Mobile usability challenges across critical user journeys.
- Absence of brand storytelling and modern design consistency.
Agkiya needed a formal, professional, and outcome-driven digital presence that could attract enterprises, engage talent, and build lasting trust.
03 Rebuilding Trust Through Digital Experience
We approached Agkiya’s transformation as a 360° overhaul of user experience, design language, and performance engineering. The focus was to make the website a strategic growth engine rather than a static brand presence.
UX & Content Strategy Overhaul
Redefining user journeys and messaging to align business goals with audience needs.
- Persona-Centric Navigation: Reimagined the site structure for enterprise clients, applicants, and partners, creating clear and frictionless journeys.
- Outcome-Driven Messaging: Rewrote content to highlight impact, results, and value — positioning Agkiya as a problem-solver, not just a consultant.
- Professional Brand Voice: Developed a tone that was authoritative yet approachable, reinforcing credibility while staying accessible.
- Conversion-Ready Flow: Embedded clear CTAs and inquiry pathways to turn visits into business conversations.
Visual Redesign & UI Development
A modern, minimal design system built to inspire trust and drive engagement.
- Modern Corporate Aesthetic: Introduced a clean, minimal theme with a refined grey-white palette, signaling professionalism and sophistication.
- Responsive Grid-Based Layout: Built a mobile-first, grid-aligned design that adapts seamlessly across devices.
- Strategic Call-to-Actions: Designed prominent buttons like “Contact Experts” and “Apply Now” across high-intent pages.
- Dedicated Careers Flow: Created a standalone hiring journey to attract better applications and enhance employer branding.
- Visual Storytelling: Used a balance of imagery and structured layouts to communicate innovation without overwhelming users.
Performance & Accessibility Engineering
Engineering speed, inclusivity, and scalability into the foundation of the platform.
- Mobile-First Optimization: Reduced load times by 40%, ensuring smooth experiences even on low bandwidth.
- Efficient Codebase: Minimized assets and optimized scripts for lightning-fast rendering.
- Accessibility Compliance: Enhanced contrast, semantic HTML, and keyboard navigation, making the site inclusive for all users.
- Enterprise-Grade Standards: Conducted extensive testing to ensure reliability and scalability for large B2B traffic.
Technical Validation & Audit Success
Independent audits confirmed execution excellence across all dimensions.
- Performance: 93
- Accessibility: 93
- Best Practices: 96
Results
Conclusion
In just 90 days, Agkiya’s website was transformed into a formal, enterprise-ready digital platform that builds trust, communicates authority, and drives measurable business outcomes.
What was once an outdated, fragmented site is now a growth engine — capturing leads, attracting talent, and positioning Agkiya as a credible leader in digital transformation consulting.
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