Brainify
How Brainify Engaged
7k+ Parents in just a week
01 ABOUT
Brainify is a rapidly growing digital platform dedicated to helping parents raise happy, confident, and emotionally secure children aged 0–5 years. With expert-led resources, scientifically backed content, and thoughtfully designed products, Brainify is on a mission to make early childhood development accessible and delightful for Indian families. However, the brand’s original online presence lacked the emotional pull, UI/UX consistency, and brand resonance necessary to communicate its mission to a modern parenting audience.
Despite having a strong content base and a fast-growing user community, Brainify’s previous digital presence lacked design cohesion, brand resonance, and a full-funnel marketing strategy needed to scale engagement and product adoption.
02 Challenge
Outdated Website, Unstructured Brand Messaging & No Digital Funnel
When Brainify approached us, they faced key growth hurdles:
A content-heavy but visually flat website lacking a cohesive brand identity Poor navigation and cluttered UI that didn’t reflect the empathy-first nature of early parenting
No performance-led sales funnel in place for their educational products Inconsistent visual language between digital and physical touchpoints No paid marketing in action despite great product-market fit
03 Redesigning the Experience
We undertook an end-to-end digital revamp, combining child-centric design with performance-focused thinking:
Full Website Revamp
We reimagined Brainify’s entire UI/UX with a vibrant, soothing, and emotionally resonant design—optimizing it for both mobile and desktop. The site structure was realigned for smooth navigation and intuitive information architecture.
Custom Visual Language
From illustrations to banners, every design element reflected the warmth, curiosity, and gentleness of early childhood. We used soft shapes, pastel palettes, and joyful characters to make parents feel emotionally safe and understood.
Integrated Product Design
Beyond the website, we also contributed to the design language of Brainify’s physical educational products—ensuring aesthetic and thematic consistency across their ecosystem.
Messaging & Content Strategy
We streamlined the content flow and redefined copy in a voice that balances scientific credibility with emotional intelligence. The tone was rewritten to speak directly to parents' questions, hopes, and challenges—across all touchpoints.
Child-Centric Accessibility
The entire design approach emphasized accessibility—not just for mobile-first users, but also for caregivers from diverse backgrounds, ensuring readability, clarity, and visual friendliness.
04 Performance Marketing & Webinars
Once the foundation was set, we activated Brainify’s go-to-market strategy:
Rolled out targeted webinars focusing on early childhood development topics to build trust and community engagement
Launched full-funnel paid marketing campaigns across Meta and Google, targeting new parents, preschool communities, and niche parenting groups
Created product-led creatives tailored to audiences based on parenting stage and behavioral signals
Monitored insights to iteratively improve Cost per Acquisition (CPA) and retarget high-intent users
Results
Impressions driven via Google & Meta ads
0
L+
Increase in user engagement on the redesigned website
0
x
Increase in repeat visitors and lower bounce rate
0
x
Increase in content interaction and webinar participation
0
x
Product units sold in the first week of launch
5000
+
05 THE OUTCOME
Brainify is now positioned as a credible, emotionally resonant, and growth-ready children’s brand.
With a nurturing visual identity, science-led communication, and a proven marketing funnel in place, Brainify is ready to scale as one of India’s most trusted early childhood platforms.
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